Studio Gay · Berlin & worldwide

Queering fitness.

Studio Gay redesigns fitness through coaching, consulting and education.

For people who want to train differently, and for organisations that want to build fitness differently.

Explore Studio Gay → About Studio Gay →
Studio Gay

What does Studio Gay do?

01

Train

Get support doing it.

Coaching for individuals or small groups, available online worldwide or hybrid in Berlin.

  • Individual or small-group coaching
  • Online worldwide
  • Hybrid in Berlin
Explore coaching →
02

Build

Build something together.

Studio Gay helps gyms, studios and organisations define what makes them different, and builds the systems that allow other people to deliver it consistently.

  • Program & class architecture
  • Coach education & onboarding
  • Coaching standards & systems
  • Operational implementation
Explore consulting →
03

Learn

Know what to do.

Education about fitness for people who want more clarity and confidence around movement.

  • Substack & newsletter
  • Guides Coming soon
  • Training programs Coming soon
  • Educational resources Coming soon
Read about Studio Gay →
Recent work · Berlin 2026
SHA-LA Strength

From an idea to a functioning strength studio.

Studio Gay developed the strength concept, class system, coach education and operational framework for the launch of SHA-LA Strength in Berlin.

19 coaches onboarded
2 signature strength class formats
24 exercises in the standardized teaching library
Coach education 22-page Coach Onboarding Manual, exercise teaching library, observation framework and Lead Coach facilitation tools.
Implementation Class architecture, equipment strategy, operational systems, launch support and leadership handover to the internal team.
Full case study coming soon
The philosophy

Fitness has a design problem.

Movement should be a resource, not another obligation. Fitness should adapt to people, not require people to fit an inflexible system.

Queering fitness means questioning who fitness is for, how it is taught and what progress is allowed to look like.

Training can be challenging while still making room for autonomy, pleasure, humour, curiosity and connection.

What people say

Proof in practice.

Personal coaching
“Nici is a thoughtful and affirming trainer who motivates with joy and humour. I am never bored in Nici's sessions and I am consistently learning and challenging myself.”
1:1 coaching client
Coach education
“Nici's session on safer spaces in fitness was highly valuable. The open and thoughtful environment made it easy to engage with the topic.”
BEAT81 workshop
Group coaching
“Having a coach from my own community who I feel comfortable getting sweaty around completely changes the experience.”
Group fitness participant
The person behind it

Coach Nici
(they/he)

Sport scientist, coach, consultant and founder of Studio Gay.

Nici combines coaching practice, sport science, systems thinking and a design-led approach to fitness.

About Nici →
Keep in touch

Stay in the Studio Gay world.

Follow the ideas. Learn something. Train together. Or build something better.